
Welcome to It Depends
In project management, there’s rarely one right answer. Success depends on the team, the tools, the stakeholders, the timeline, the budget, the approvals, the weather, what you had for lunch…
Here you’ll find project management wisdom from the land of “it’s complicated”. Whether you’re an agency leader, a PM, or just someone trying to get things done, I hope to bring a little clarity to the chaos.
Questions? I just might blog about the answer.

Getting to the Why: Leading Digital Projects with Empathy and Understanding
“We need a new website.”
But do they really?
As digital project managers, we’re often handed a solution before we’ve uncovered the problem. In my latest blog, I talk about the power of empathy and why getting to the why behind a project can change everything.
When you understand the real motivation, you build trust, avoid churn, and deliver work that actually matters.

How to Have Successful Project Kickoffs (And Why They Matter)
Kickoffs can make or break a project. Here are a few ways I uncover misaligned expectations, hidden risks, and how exactly this project will be a success for my clients.
Ask me your project questions!
If you’ve run into an issue, chances are someone else has too. If you are dealing with tricky clients, shifting timelines, or just too many cooks in the kitchen, drop your question here. I’ll answer the best ones in future posts, anonymously of course.